A new face takes media by storm.

Background

Top of Mind, a startup alternative media business specialises in placing many of South Africa’s top household names in unusual but highly effective media spaces. These include Till tops, branded conveyor belts, building wraps, luggage wraps, shopping baskets and carts and more.

Challenge

The fast moving, highly competitive media market requires that you stand out from the crowd, develop a strong portfolio of media types and locations and secure the biggest brands in SA. To achieve this a strong sense of identity and a brand that stands out from the crowd are an essential part of the business mix.

Solution

We were commissioned by Top of Mind to develop an entirely new brand identity for the business. Our brand strategy process yielded a Big Idea that immediately resonated with the Top of Mind directorship and we began work on the brand identity and supporting visual language. The new look met with approval from the board and was rolled out across all below the line touch points for Top of Mind, from business cards to brochures. Of particular interest was that we were asked to translate the new identity into an office interior concept and roll it out into the space.